Beyoncé and a line of dancers hold hands in front of a massive painting of Napoleon’s coronation. A Black woman tenderly combs out a Black man’s hair, seated in front of the Mona Lisa. Beyoncé, dressed in flowing white fabric, dances in front of a statue of Nike, the Greek goddess of victory. The rest of the video is an essay in juxtaposition, the researchers said: Dancers move in front of immobile art. Then, inside the famous museum: images of a painted ceiling, and of Beyoncé and Jay-Z, standing in front of the Mona Lisa, knowing half-smiles on their faces, like that of the famous painting. The camera pulls back, and shows his ripped jeans, dreadlocked hair and brown skin. The Beyoncé video was released in June 2018, and, almost immediately, journalists and cultural critics noticed and wrote about the statement Beyoncé and Jay-Z were making.Ī summation for those who haven’t seen the video: It starts outside the Louvre, in the heart of Paris, where an angel crouches in the dark. “And if you’re a museum worker and you’re not considering the real world implications of your work, then you are not doing your job.” “Museums were created for certain people to feel comfortable in the galleries, and if that is how your museum is operating, you are not grappling with the real world,” said Dana Carlisle Kletchka, assistant professor of art museum education at Ohio State and co-author of the paper. Work with the communities around them, rather than separately from those communities.This especially applies to Black and brown women, the researchers argue. Commit to being places where all visitors feel comfortable.Encourage programs inside museums that differ from the stories museums have traditionally told.Critically consider the narratives in their galleries, with an eye toward how Black women are positioned as subjects, artists and viewers.Specifically, the researchers recommended that museum curators and art educators: I can make my own narrative in front of this narrative.’” This video is liberation it’s Beyoncé saying, ‘I don’t have any barriers. “Anybody who has the critical consciousness to know what kind of barriers Black people have can feel that in this video. “When you are a museum educator or a curator or anyone in this space, and you’re thinking about what to showcase and how to showcase, this video shows how important it is to be thinking about curation as a whole mind and body experience, not only as the placement of art objects,” said Joni Boyd Acuff, associate professor of arts administration, education and policy at The Ohio State University and co-author of the paper. In a paper published earlier this year in The International Journal of the Inclusive Museum, two researchers analyzed the video for The Carters’ song APES**T and discussed how its setting in the Louvre should inspire museum curators, educators and directors to make museums more inclusive. So if you do make it to the museum, be ready for a crowd and don't expect to be able to reenact Jay and Bey flanking the painting with your bestie.A music video created by Beyoncé Knowles and Sean Jay-Z Carter and featuring them in Paris’ famed Louvre Museum ignited conversations about who have traditionally been invited to show their work – and interact with objects of art – in museums. Over 8 million people visit the Louvre each year, and considering the Mona Lisa is essentially the most famous painting in the world, it's a safe bet to guess that most of them make a stop at da Vinci's masterpiece. The fourth stop on the tour is Leonardo da Vinci's Mona Lisa, but if you expect the viewing room to be as open and empty as it was for the Carters in the video, think again. The tour itself covers 17 of the "key works" featured in the video. The tour is currently only available in French, but don't worry, the museum will be adding translations of several other languages soon. Following the international acclaim for the music video the Carters filmed in the renowned museum, the Parisian art hub is adding a 90-minute self-guided tour inspired by the art featured in the iconic couple's "APESH*T" video. The Louvre is now honoring a different kind of art, and it involves a musical video masterpiece created by Beyoncé and Jay-Z.
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